Scott McDonald

UX Magazine

Defining and Informing the Complex Field of User Experience (UX)

Co-founder and managing director

Modus Associates

BIO:

Scott McDonald is co-founder and managing director of Modus Associates, a digital innovation and design consultancy based in New York City. A frequent industry speaker and writer, he has advised global brands including Morgan Stanley & Co., Sony, Citibank and SIRIUS Satellite Radio, among others.

ON THE WEB

Website #1:

http://www.modusassociates.com

Twitter:

http://www.twitter.com/ModusAssociates

ARTICLES BY THIS AUTHOR

Five Popular Web Strategies That Don't Work

At your next moment of change and opportunity, what kind of leader will you be?

July 26, 2011 - Scott McDonald

Simplicity: The next design battleground

Four ways to keep your designs simple in the hyper-competitive mobile age.

April 2, 2013 - Scott McDonald

The Six Greatest Breakthroughs in UX History

From AOL to Apple's iPhone, here are six remarkable breakthroughs that made user experience what it is today.

September 5, 2012 - Scott McDonald

Are You Mobile Enough?

With almost 5 billion mobile handsets worldwide, mobile may be the greatest business opportunity ever.

February 25, 2011 - Scott McDonald